Hajj 2025 marked a new era in pilgrimage management as Saudi Arabia deepened its investment in technology-driven solutions.
From AI-powered crowd control to digital apps and facial recognition, the Kingdom introduced what many are calling the most advanced “Smart Hajj” experience yet.
The changes come as part of Vision 2030 — a national strategy that aims to modernize religious tourism while enhancing safety and efficiency for millions of pilgrims.
AI at the Helm of Crowd Management
In the peak days of Hajj, managing the movement of over a million people through Makkah, Mina, Arafat, and Muzdalifah requires precision and foresight.
This year, Saudi authorities deployed AI algorithms to predict crowd behavior in real time, allowing for quicker responses to potential congestion points.
Surveillance drones and thousands of smart cameras were linked to a central AI system that monitored foot traffic and guided pilgrims using dynamic digital signage.
This significantly reduced waiting times and minimized stampede risks during rituals such as Tawaf and Rami.
Wearables, Apps, and Digital Access
One of the standout features of Hajj 2025 was the widespread use of smart bracelets, which acted as digital IDs. These devices tracked each pilgrim’s location, health metrics, and even hydration levels. In emergencies, they could automatically alert nearby medics or security staff.
Meanwhile, the Nusuk app, revamped with new AI integrations, helped pilgrims navigate sites, access real-time schedules, and receive personalized health tips.
Visa management, accommodation updates, and transportation notifications were also streamlined through the platform.
For many international pilgrims, especially those unfamiliar with the region or language, these technologies offered a more comfortable and secure experience.
Balancing Innovation with Tradition
While technology enhanced many aspects of the pilgrimage, Saudi officials emphasized that religious rites remain unchanged. The goal, they say, is not to alter the essence of Hajj but to support it through smarter, safer systems.
Analysts believe Saudi Arabia’s “Smart Hajj” model could become a blueprint for other large-scale religious gatherings around the world.
However, challenges remain, especially around data privacy, accessibility for low-tech users, and the digital divide among older pilgrims.
As Hajj continues to evolve, 2025 may be remembered as the year the pilgrimage took a major step into the future — guided not just by faith, but by artificial intelligence.